company mission:: current strategy (next 5years)
company vision: future positions (long term goal)

business strategy
	corporate: organisation/company target
	business level strategy: low cost or differentiation

CIA world facts population + economic data
what are the appealing? <- teenagers (factors)

1) check any similar products on the market
2) if yes identify them

pricing strategy
	skimming: price above average
	penetration: low price to attract new customer 

compettion price before you set your price


identify your company/productions locations= kuala hgizps (near to water)

state how long does the production takes?
supplier (order taking leads time, quality control)

what's your experience?
	operation manager
	sales and marketing manager (the best way is to give free trial products)
	finance(dailling, payment loans)/accounting manager (balance)
	supply chain management -logistic manager

financial plan - balance sheet and income statement - cash flow statement

//Yeos & F&N are non carbonated soft drink (same manufacturer)

Proforma = before official invoice


Organisation			supplier
	-- purchase order -->
	<-- delivery order --
	--------------------> finance/ credit contact dept --> incoice (= official billing document)

balance sheet = accurent asset liabilities
income statement
cash flow
(graph avec cost/profit et une oblique, le point de la courbe est un break-even)
current pricing = cost +%profit

when we arrived at the end of a product: sold off, shut down or re-invest